Seasonal Branding
ROOSTER JOE COFFEE & CO.
Rooster Joe Coffee & Co is a local coffee shop in Coldwater, Ohio that provides fresh, quality coffee, nutritious lunch, and tasteful desserts.
This seasonal campaign encourages customers to come into the cafe to enjoy the changing weather with the new seasonal drinks and food options. Since Rooster Joe is located in a rural farming town, this campaign uses a more specific harvest season theme rather than the typical fall theme. The pattern style and color tones match their current logo and brand style to build better brand recognition while still introducing new pieces that match the season. To go along with the harvest theme, the pattern is made up of shapes to resemble an aerial view of fields with illustrations of crops and combine rakes scattered throughout the pattern.
This seasonal campaign encourages customers to come into the cafe to enjoy the changing weather with the new seasonal drinks and food options. Since Rooster Joe is located in a rural farming town, this campaign uses a more specific harvest season theme rather than the typical fall theme. The pattern style and color tones match their current logo and brand style to build better brand recognition while still introducing new pieces that match the season. To go along with the harvest theme, the pattern is made up of shapes to resemble an aerial view of fields with illustrations of crops and combine rakes scattered throughout the pattern.
