City Branding
New Orleans
New Orleans has gained several nicknames over the years. One of the most well known nicknames it goes by is The Crescent City because of the shape of the city as it wraps around the Mississippi River. It has also been called The City that Care Forgot and Big Easy because of the laid-back personality of the city and its people. It is also known as NOLA, an acronym for New Orleans, Louisiana.
The city branding reflects the fun spirit of New Orleans with vibrant colors and playful spiral patterns. The logo ties in the French origins with the fleur-de-lis and the lily is surrounded by a crescent because of the city’s nickname. This branding is versatile for any application that New Orleans may come across in their city. It can be presented in a professional embellished style for government business usage. However, by adding more accented colors, the branding becomes playful, which can be used for the countless festivals held in the city throughout the year.
The city branding reflects the fun spirit of New Orleans with vibrant colors and playful spiral patterns. The logo ties in the French origins with the fleur-de-lis and the lily is surrounded by a crescent because of the city’s nickname. This branding is versatile for any application that New Orleans may come across in their city. It can be presented in a professional embellished style for government business usage. However, by adding more accented colors, the branding becomes playful, which can be used for the countless festivals held in the city throughout the year.
