Web Campaign
Contiki
Contiki is a trip advisory company that targets advertising toward young adults that wish to travel with friends. They pride themselves on providing affordable options to travel around the globe.
With this campaign, Contiki encourages the target audience to get out of their regular routine and explore the world. A discount code will be offered to ease the financial burden that trips often come with. In order to receive the discount could the customer will create an account with Contiki. I played off of Contiki’s bright green brand color and added a few more neon colors to give the campaign a spritely mood. I used simple and bold elements such as buttons and illustrations to keep with the brand's style. The bright colors and photos of young adults having fun on vacation engage the users and encourage them to book a trip.
With this campaign, Contiki encourages the target audience to get out of their regular routine and explore the world. A discount code will be offered to ease the financial burden that trips often come with. In order to receive the discount could the customer will create an account with Contiki. I played off of Contiki’s bright green brand color and added a few more neon colors to give the campaign a spritely mood. I used simple and bold elements such as buttons and illustrations to keep with the brand's style. The bright colors and photos of young adults having fun on vacation engage the users and encourage them to book a trip.
