Marketing Competition
NSAC 2023
Our team was tasked with creating a marketing campaign for the selected company, Indeed. The goal was to raise unaided consideration for Gen Z between the ages of 18-24 years old. Before developing a marketing plan, we collected secondary data on Indeed, its competitors, the target audience, and the market environment. Then, we conducted a survey of Gen Z and received 1016 eligible responses, which gave us data about their lifestyles, hobbies, work expectations and preferences, and current knowledge of job search companies. Based on our research, we developed a multi-platform and event campaign to reach the target audience.
My roles on the team included secondary research on Indeed’s competitors, data analysis of the survey results, and the biggest task was creating the media plan and budget for the campaign. When the plan for the events was complete, the media plan and budget team broke down every event to figure out what was needed for the campaign and calculated how much it would cost to host and advertise these events in order to come up with the total budget. Then we planned when each media of advertisement would be released to develop the media plan for the entire year the campaign will be running.
My roles on the team included secondary research on Indeed’s competitors, data analysis of the survey results, and the biggest task was creating the media plan and budget for the campaign. When the plan for the events was complete, the media plan and budget team broke down every event to figure out what was needed for the campaign and calculated how much it would cost to host and advertise these events in order to come up with the total budget. Then we planned when each media of advertisement would be released to develop the media plan for the entire year the campaign will be running.
